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In this Learning Experience students analyze advertising for alcohol and tobacco products and create parodies of ads.
Teacher resources needed include an ample supply of at least 20-30 magazines with advertising, newsprint and markers, activity sheets, construction/drawing paper.
Students will need colored pencils, markers, or crayons, and one alcohol or tobacco magazine ad.
Computers with internet access are needed for research activity. Computers for word processing are helpful.
Handouts include:
Supplemental Resources Used: TEACHER
Media Sharp: Analyzing Tobacco and Alcohol Messages Center
for Substance Abuse Prevention and the Office on Smoking and Health, Centers for Disease
Control and Prevention, The American Academy of Pediatrics, and National Education
Association Health Information Network (free).
(www.cdc.gov/tobacco)
Smoke Screeners, Office on Smoking and Health, Centers for
Disease Control and Prevention (free).
(www.cdc.gov/tobacco)
Smoke Screeners (online version)
(www.fablevision.com/smokescreeners)
HealthTeacher with WebMD
(www.healthteacher.com)
NCADI: Media Literacy Weekly Reader Supplement
(www.health.org)
Preventing Tobacco Use Among Young People: Report of the Surgeon General, Executive Summary, Atlanta, Georgia: Centers for Disease Control and Prevention, Office on Smoking and Health, 1994.
"Are Ads Making You Sick?" Current Health 2: Vol. 25, No. 8, Apr/May 1999; Curriculum Innovations Group, Weekly Reader Corp.
Tobacco Use Prevention and Cessation Curriculum, c.1995. Cancer Action, Inc. Rochester, NY, Monroe Co. Smoking and Health Action Coalition, New York State Project ASSIST.
Youth Media Network
(www.ymn.org)
"Teens and Tobacco: Media Messages—The Unfiltered Story" Channing L. Bete Co., Inc. c.1998
Note: Activities in this Learning Experience used with permission from Media Sharp and Smoke Screeners.
Supplemental Resources Used: STUDENTS
Great American Smokeout FAQ’s
(www.cancer.org)
Campaign for Tobacco-Free Kids
(www.tobaccofreekids.org)
Campaign for Tobacco-Free Kids: Kick Butts Day Activity Sheets
(www.kickbuttsday.org)
Surgeon General’s Report 4 Kids About Smoking
(www.cdc.gov.tobacco)
National Clearinghouse for Alcohol and Drug Information
(www.health.org)
ASH’s Teen Page/Action on Smoking and Health
(www.ash.org/teens.html)
INFACT
(www.infact.org/)
AdBusters
(www.adbusters.org/)
Library and Center for Knowledge Management at UCSF; Tobacco Control
Archives
(www.library.ucsf.edu/tobacco)
Washington DOC (Doctors Ought to Care) Kickbutt
(www.kickbutt.org)
Youth Media Network
(www.ymn.org)
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