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Advertising and Healthy Decisions
Reflection
Personal comments on the learning experience:
Number Eight graphic

Comments from Barbara G. Johnson:

I have found that students are very interested in media and advertising, and yet many state that they are unaffected by advertising; that they make their "own decisions". I find that this activity provides students with information and skills they can use to evaluate advertising, particularly that of tobacco or alcohol products. I also find that the lessons raise students’ awareness of tobacco and alcohol promotion in clothing, sports, television, and movies as well.

In implementing this Learning Experience, I have learned more about student interest in media and advertising techniques. Students who previously were having difficulty in the classroom responded very well to the brainstorming, group discussion activities, and completing the ad parody itself. This was especially true of students who have difficulty with written work.

The Learning Experience was reviewed by colleagues and administrators both in its written format and in classroom observation. It was suggested to include more focus on the learning standards so that students are more aware of the purpose of the Learning Experience throughout. The peer review further reinforced my perception that this Learning Experience is engaging and relevant for middle school students of varied ability levels.

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